SMART goals have a deadline. This target date keeps you accountable and helps you establish the timeline for completing each task. You also can establish milestones, which let you check your progress and adjust your strategy as needed before it’s too late. Celebrating small successes along the way can encourage the team.
Make sure your deadline is reasonable. For example, you may not be able to reach the number one ranking on a search engine results page in one week. It can take up to four weeks for Google to crawl your site before it changes your ranking. If there’s no way you can meet the deadline, your goal is no longer a SMART goal.