3 Best Practices of Using Twitter Hashtags
To wrap things up, let’s review the three key best practices that brands should be aware of when it comes to hashtags on Twitter.
1. Pick the Right Amount of Hashtags Per Tweet
There’s plenty of debate and conflicting data on what’s “optimal” in terms of hashtag usage.
For example, Twitter themselves recommend using no more than two. That said, you don’t have to look hard for brands taking three or more hashtags on a tweet.
When in doubt, sticking to two or three is fair game for the sake of categorizing your posts without being spammy. Also consider that the right number of hashtags per tweet can be zero: not every post needs a hashtag!
2. Make Your Hashtags Easy to Read
Although tacking Twitter hashtags onto a post is easy, you don’t want to make the mistake of muddying up your posts with your tags. Some key pointers to make your hashtag-heavy tweets more legible include:
- Using “camel case” or “title case” (#LikeThis) for Twitter hashtags containing multiple terms
- Putting your hashtag(s) at the end of your tweet
- Coupling your hashtags together (especially if they aren’t at the end of a tweet)
The tweet below is actually a great example of all of these pointers in action:
3. Track the Performance Over Your Hashtags Over Time
Hashtag tracking is extremely important, particularly for brands.
Third-party tools can tell you a ton about your Twitter hashtag performance, much more than Twitter’s native analytics can. Such tools are not only helpful for analyzing your best tags but also helping you brainstorm new ones.