Although it started long before the pandemic, the lockdown accelerated the doggie-dressing dynamic. As pet adoptions spiked, so did sales of pet clothes and accessories. Even though their owners might have been wearing sweatpants to Zoom meetings, pets were showing off their style on social media.
From budget buys to high-end couture, pets fashion is taking a significant bite out of owners’ budgets. Not surprising, the lion’s share of those purchases are for dogs, although you do see the occasional well-dressed cat. (But he usually doesn’t look happy about it.)
Don’t expect this pet buying power to slow down anytime soon, either: According to Zulily, pet apparel is one of the fastest-growing areas of pet spending, with the sales of dog hoodies alone rising by 622% since 2017.