If you’ve recently signed up for an account, or you have one that you don’t use too frequently, start by taking some time to update your Twitter profile. Not doing so can lead to other users thinking you’re not legitimate, and it may even get you shadowbanned.
Start with a good profile photo, either of you or something that represents your product or business, depending on who you are and what you do. People want to put a face with a name when possible — the days of hiding behind your computer are long gone. You’ll also want to add an interesting yet relevant header. Next, play around with your color scheme to bring it all together so that it represents you.
Once you’ve focused on the visuals, work on your bio. Make sure it’s interesting and engaging, yet lets people know who you are. Add your location, especially if your business has a geographic impact, and don’t forget a link to your blog or website.