Blackberry


History of BlackBerry

Blackberry was founded in 1984 by Mike Lazaridis
at age 23 and Douglas Fregin, in Waterloo,
Ontario Canada, it was at that time known as Research
in Motion Limited.   Its is a line of
SmartPhones, tablets
and services originally manufactured and supplied by the Canadian company
.  It only officially became known as
BlackBerry in 2013, but before this time was known as
RIM (
Research In Motion Ltd) for
many years.

Mike Lazaridis in the early days
BlackBerry Passport
Blackberry key2
BlackBerry Porsche

Above are some of Blackberrys latest SmartPhones since they began, but they have come from a long way.

Mr. Lazaridis, a great engineer co-founded RIM in a tiny Waterloo office above a bagel shop in 1984.

It must be said for the record, BlackBerrys are cult Mobile
devices, inspiring a kind of slavish devotion perhaps matched only by Apple
products, the same can be said for Motorola.

RIM worked hand in hand with government and
in
1988 began developing products for Mobitex 
wireless packet-switched data communications networks, that was used by
military and police forces, ambulance and firefighters services.

BlackBerry-Priv
BlackBerry Classic
Blackberry key2

BlackBerry Pearl 8130
BlackBerry 7100
BlackBerry DTEK50

BlackBerry Storm 9530
BlackBerry Storm 2 9550
BlackBerry Curve 9380

BlackBerry Curve 8300
BlackBerry Curve 8530
BlackBerry Curve 8310

BlackBerry Curve 8330
BlackBerry Curve 8520
BlackBerry Curve 8900

BlackBerry Bold 9930
BlackBerry Bold 9650
BlackBerry Bold 9790

BlackBerry Bold 9780
BlackBerry Bold 9000
BlackBerry Bold 9900

BlackBerry Bold 9700
BlackBerry Torch 9810
BlackBerry Torch 9860

BlackBerry Torch 9800
BlackBerry Curve 9360
BlackBerry Curve 9300

BlackBerry Curve 9220
BlackBerry Z30
BlackBerry Z3

BlackBerry 9720
BlackBerry Porsche Design P’9983
BlackBerry Passport

BlackBerry Q5
BlackBerry Curve 9320
BlackBerry Q10

BlackBerry Z10
BlackBerry Curve 9720

Before releasing its electronics RIM worked 
on a two-way paging and wireless email network system with Ericsson iconised by
the ability of all Blackberry handset users to communicate between themselves
(for free) known as pinging, this is one of the aspects that made them unique to
Mobile Phones users.

1996 RIM Inter@ctive Pager 900

The real fact is that BlackBerry achieved market share in the mobile
industry by focusing on email. BlackBerry started to offer email service on
non-BlackBerry devices, such as the
Palm Treo,
through the proprietary BlackBerry Connect software.

Jim Balsillie joins RIM in 1992 and then he
would become co-CEO along with Mike Lazaridis.

The first produced device was the Inter@ctive Pager
900, also known as the RIM 900, its first keyboard-based device released on
September 18, 1996.  It was a
clamshell
kind of device that allowed two-way paging.  The next two-way pager
released was a dramatically slimmed down two-way pager, the Inter@ctive Pager
950, on August 26, 1998.

Jim Balsillie on the left holding the 1996 RIM Inter@ctive Pager 900 with Lazaridis
BlackBerry 850

And then behold the very first device with
the BlackBerry name on it was the BlackBerry 850, an email pager that was
released January 19, 1999 in Munich, Germany.  In the same year the stock
symbol RIMM is added to Nasdaq and then RIM announces it has received FCC
approval in the U.S. to begin selling its first BlackBerry device, the 850,
with mobile email.

From here on in, the name Inter@ctive Pager was
obsolete and was no longer used as a brand name for the the device. The top
marketing company
Lexicon Branding
came up with the name BlackBerry and rightfully so, as they saw that the
keyboard’s buttons looked like that of the
drupelets
that compose the
blackberry fruit. 

However even though the 950 and the
850 appeared identical when you looked at them, the 850 was the first device to
integrate email.



BlackBerry 5810

With the release the BlackBerry 5810 in 2002
RIM adds voice calling capabilities for the first time and then in
2003
RIM is added to the Nasdaq 100, and releases its first BlackBerry with a colour
screen.

Blackberry used to be one of the biggest movers and
shakers in the Mobile Phone industry which included secure communications, but
since then BlackBerry has lost this reputation in the world market because of
the spread and success of the
Android and iOS
SmartPhone operating system platforms.

As of March 2016 Blackberry had 23 million
subscribers world wide, this figure is a great fall from 85 million BlackBerry
subscribers it had at its peak in
September
2013
.

BlackBerry handsets traditionally used its own
original dedicated operating system developed by BlackBerry Limited which they
called
BlackBerry OS.

However a major modification of the OS platform,
was done in 2013 based on
QNX
operating system which they called  BlackBerry 10
meant to replace the original BlackBerry OS platform so it could compete with
iOS and Android OS platforms that would in turn give Blackberry MobilePhone
users the experience of modern smartphone operating
systems.



As of March 2016 Blackberry had 23 million
subscribers world wide, this figure is a great fall from 85 million BlackBerry
subscribers it had at its peak in
September
2013
.

BlackBerry handsets traditionally used its own
original dedicated operating system developed by BlackBerry Limited which they
called
BlackBerry OS.

The very first rollout of the Blackberry 10 OS on a
device was with the Blackberry Z10  on January 30, 2013, which was
followed with the release of the BlackBerry Q10 SmartPhone. Both models consist
of touch screens: the Z10 features an all-touch design and the Q10 combines a
QWERTY keyboard with touchscreen features.

Blackberry Z10

BlackBerry Passport

During the same period, BlackBerry
also introduced the new
BlackBerry Passport handset — consisting of a 4.5 inches square
screen with “Full HD-class” (1,440 x 1,440) resolution and primarily
targeted at the business and professional SmartPhone users — took the
opportunity to strategically promote its Messenger app and released minor
updates for the BB10 mobile operating system
.

During the second financial quarter of 2013, BlackBerry sold 6.8 million
handsets.  However Blackberry was surpassed by the sales of competitor
Nokia’s
Lumia model for the first time.

BlackBerry Classic

On December 17, 2014, the BlackBerry Classic was introduced; a more sophisticated exotic SmartPhone exhibiting
all-touch and keyboard-equipped functionality, models such as the
BlackBerry Leap, meant to be more in line with the former Bold series,
incorporating navigation buttons similar to the previous BlackBerry OS devi
ce.

Blackberry announced it would cease designing its
own phones on September 28, 2016,  in favour of licensing to partners,
this was after in 2015, BlackBerry re-modelled and channelled its business in
another direction and began to release Android-based SmartPhones.

BlackBerry-Priv

Beginning
with the
BlackBerry Priv slider
phablet
that uses the Android operating system with added security and
productivity-oriented features inspired (for businesses users) by the
BlackBerry operating systems.
And
then the
BlackBerry DTEK50 was released a
mid-range Android model with an on-screen keyboard, the
BlackBerry DTEK50 was powered by the current version of Android,
6.0, Marshmallow, featuring a 5.2-inch full HD display.

In terms of navigation Blackberry actually
ergonomically and efficiently optimised the best way possible to use only the
thumbs to type on the keyboard.  The original BlackBerry device was rudimentary
and practical in terms of navigation coupled with
monochrome
displays.

BlackBerry DTEK50
SureType FULL QWERTY

However it was the newer models that had colour displays installed,
coupled with optimisation for “
thumbing“,
the use of only the
thumbs
to type on a keyboard
with the
aid of SureType which
the
Storm 1 and Storm 2 had, a full qwerty keyboard compacted to only 20 keys,
built to make texting really quick. Invented by Research In Motion (RIM)

SureType was first introduced with the BlackBerry
7100, launched in 2004, the technology allowed Mobile users to press a single key
and the phone figures out what they want to type , an A or S, to appear on the
screen relative to the
intended word
.

BlackBerry 7100

Scroll Wheel
Trackball
Optical Trackpad

Initially the use of a scroll wheel mounted on the
right side of earlier device models acted as the navigation system access tool,
this was before
the 8700. 

With the release of the Pearl series came
the trackball which allowed four-way scrolling,  replaced the trackwheel,
and then the trackball was replaced by the optical trackpad through the release
of the 
series.

Blackberry Curve 8530
BlackBerry Pearl 8130

RIM announced it has passed the one-million
subscriber mark on its 20th anniversary year of
2004
and by the end of the year more than two million subscribers were using its
devices.

BlackBerry’s benefits and its social
ills had all the talk about how people were so addicted to Blackberry hence the
term “CrackBerrys” came into effect.

It was really about BlackBerry use by professionals
and how tough it was on some families. studies showed that even though spouses
felt the only appropriate use of BlackBerrys was during business hours, a large
number felt their partners inappropriately used their BlackBerrys several times
a day.

However RIM did comeback with a statement saying
that people can develop BlackBerry dependence, not addiction, its purpose is to
improve quality of life because of the benefits of personal communication
quickly and quietly in a way that didn’t bother other people.

 

RIM also didn’t take the Web experience as seriously as it should have,
by bringing out a BlackBerry browser and a good App Store.



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